



This is the one that started it all. Born in a Gainesville frat house, "The Beginning" features our signature embroidered fish logo, classic rope detail, and adjustable snapback on lightweight nylon. From the first tee to the last call—this is where the FISH movement began. Don't sleep on history.
Explore the full range of apparel from FISH APPAREL. From statement pieces to everyday essentials, discover unique designs that make a bold impression.