Founded by college best friends on a mission to bring carefree, adventurous vibes to every wardrobe. FISH stands for "Fuck It, Shit Happens" we believe in living life to the fullest, and if shit happens, so be it.

Golf-style snapbacks with rubber patches and rope details. Cotton hats for everyday wear. Corduroy styles for that college look. Gameday hats when you need to rep harder. We're always dropping new styles—sign up to hear about them first.

Absolutely! If you’re not fully stoked with your purchase, we’ve got your back. We accept returns on unworn hats within 7 days of receiving your order. Just cover the return shipping and we'll handle the rest.

We’re based in Gainesville and offer shipping both domestically and worldwide. Delivery times may vary depending on your location—just sit tight, we promise it’ll be worth the wait